Choosing a domain
Which ending, which name – and what Google makes of it.
- Buying an Aged Domain: SEO Value, Risks and Checks
Buying an aged domain for its backlinks? Age alone does nothing, and since March 2024 Google names expired domain abuse as spam. Seven checks before you pay.
- Country Code vs .com SEO: Which Domain Ranks Better?
Country code vs .com SEO: Google reads a ccTLD like .co.uk as a strong country signal, .com stays neutral. When each wins, and 20 ccTLDs treated as global.
- Domain SEO: What Your Domain Name Does for Rankings
Domain SEO in plain terms: which parts of a domain Google actually reads, why keywords and age barely count, and the four choices that do matter for rankings.
- Exact Match Domain: Does an EMD Still Help SEO?
An exact match domain lost its ranking edge with Google's EMD update in September 2012. What still works, where EMDs hurt, and when one is a sensible buy.
- New gTLD SEO: Do .shop, .io or .online Rank Worse?
New gTLD SEO, straight from Google: since 2015 endings like .shop or .online are treated like .com. Where the myths come from and the real downsides to watch.